Jodie Guichard, Author at Brightpearl Retail-tailored Digital Operations Platform Tue, 15 Apr 2025 20:21:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.brightpearl.com/wp-content/uploads/2024/02/cropped-brightpearl-favicon-32x32.png Jodie Guichard, Author at Brightpearl 32 32 Industry Roundtable: Future-Proofing Your B2B E-commerce Strategy https://www.brightpearl.com/blog/industry-roundtable-future-proofing-your-b2b-e-commerce-strategy Wed, 28 Aug 2024 14:09:28 +0000 https://www.brightpearl.com/?p=9219 The B2B e-commerce market is not only substantial (it’s currently double the size of the DTC market!) but it’s also expanding at a remarkable rate of 18% annually. As businesses increasingly adopt digital channels, understanding the latest trends and strategies in B2B e-commerce is crucial for staying competitive and capitalizing on new opportunities. This month […]

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]]> How To Choose The Best Shipping Provider + Our Top Picks https://www.brightpearl.com/blog/how-to-choose-the-best-shipping-provider-our-top-picks Wed, 03 Jul 2024 15:46:17 +0000 https://www.brightpearl.com/?p=9137 Today’s shoppers have high expectations—they want the flexibility to order what they want, when they want it, and they expect fast and flawless service at every stage of their buying journey. This level of expectation means that choosing the right shipping partner is a critical decision that can make or break your business.  Choosing a […]

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]]> Recipe for Success: Leveraging an ERP in a Composable Architecture https://www.brightpearl.com/blog/big-green-eggs-recipe-for-success-leveraging-an-erp-in-a-composable-architecture Thu, 27 Jun 2024 13:51:52 +0000 https://www.brightpearl.com/?p=9135 E-commerce architecture is full of nuance and complexities. Creating a storefront capable of supporting and adapting to those challenges in the long term requires building flexible yet resilient components into your architecture. However, most traditional e-commerce architecture consists of overlapping components where making changes to one aspect often requires editing another. London-based studio, Rotate°, knows […]

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]]> Industry Roundtable: How Can Retailers Use AI to Boost Personalized Shopping Experiences and Drive Sales? https://www.brightpearl.com/blog/industry-roundtable-how-can-retailers-use-ai-to-boost-personalized-shopping-experiences-and-drive-sales Wed, 12 Jun 2024 14:45:59 +0000 https://www.brightpearl.com/?p=9127 Artificial Intelligence has been creeping into the mainstream for years. Virtual assistants like Alexa and Siri manage our schedules, streaming services such as Netflix and Spotify offer personalized recommendations and chatbots often handle our customer service enquiries. However, over the last 12 months, AI has exploded – with generative AI tools like ChatGPT transforming how […]

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]]> Industry Roundtable: How Can Retailers Overcome The Barriers to International Expansion? https://www.brightpearl.com/blog/industry-roundtable-how-can-retailers-overcome-the-barriers-to-international-expansion Wed, 17 Apr 2024 14:50:41 +0000 https://www.brightpearl.com/?p=9042 Whether you want to tap into new markets, increase your customer base or add new revenue streams for sustained growth, international expansion is a smart move. In the age of social commerce, platforms like Instagram and TikTok – with their billions of active users – offer retailers exciting new avenues for global e-commerce outreach. However, […]

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]]> Industry Roundtable: How Can Fashion Brands Overcome Oversupply? https://www.brightpearl.com/blog/industry-roundtable-how-can-fashion-brands-overcome-oversupply Mon, 19 Feb 2024 15:03:51 +0000 https://www.brightpearl.com/?p=8881 There’s a storm brewing in the world of fashion retail over the issue of oversupply. According to a recent report by the Guardian, up to 40% of all fashion products aren’t actually sold. That means up to 60 billion garments are being wasted, every single year. It’s bad for reputation, bad for profits – and […]

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]]> Gift Guide 2023: 12 Awesome Gifts (+ How to Get Them For FREE!) https://www.brightpearl.com/blog/gift-guide-2023-12-awesome-gifts-how-to-get-them-for-free Fri, 15 Dec 2023 09:59:54 +0000 https://www.brightpearl.com/?p=8810 Stuck for ideas for last minute gifts? Here’s the gift guide that will help you get Christmas wrapped up.  Best of all, all the items featured in this gift guide could be under your tree for FREE if you enter our Big Festive Giveaway. We’ve teamed up with our friends at Shiptheory to give you […]

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]]> The 10 Best E-Commerce Podcasts to Listen to in 2024 https://www.brightpearl.com/blog/the-10-best-e-commerce-podcasts-to-listen-to-in-2024 Thu, 19 Oct 2023 13:42:52 +0000 https://www.brightpearl.com/?p=8729 Whether you’re driving to a meeting, walking the dog or hitting the gym, nothing beats listening a good podcast – especially when it has the added bonus of giving you ideas or strategies to boost your business. However, these days it can seem like every Tom, Dick and Harry in e-commerce also has a podcast, so […]

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