Customer Service - Brightpearl Retail-tailored Digital Operations Platform Tue, 20 May 2025 13:12:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.brightpearl.com/wp-content/uploads/2024/02/cropped-brightpearl-favicon-32x32.png Customer Service - Brightpearl 32 32 What Does OTIF Mean? Understanding On-Time, In-Full Delivery https://www.brightpearl.com/blog/otif-meaning Tue, 20 May 2025 20:21:28 +0000 https://www.brightpearl.com/?p=9898 In supply chain management, OTIF (On-Time, In-Full) measures a supplier’s ability to deliver goods at the right time and in the correct quantity. It’s a key performance indicator (KPI) that ensures efficient fulfillment and smooth operations. A high OTIF score helps suppliers build strong relationships with retailers and wholesalers by reducing delays, preventing stockouts, and […]

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]]> ERP vs. CRM: What’s the Difference and Why Does It Matter? https://www.brightpearl.com/blog/erp-vs-crm Fri, 09 May 2025 08:00:04 +0000 https://www.brightpearl.com/?p=9879 When it comes to running a successful business, two systems you’ll hear a lot about are ERP and CRM. But while both are crucial, it’s important to understand that they serve very different purposes. Think of ERP as the backbone of your business, integrating everything from inventory and orders to financials. CRM, on the other […]

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]]> 13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers https://www.brightpearl.com/blog/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers https://www.brightpearl.com/blog/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#respond Fri, 15 Apr 2022 12:10:37 +0000 https://www.brightpearl.com/?p=7254 Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their audience? Well, it’s not rocket science. You can do this too! The secret sauce lies in bringing together the most powerful marketing channels—emails and social media. Social […]

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]]> https://www.brightpearl.com/blog/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers/feed 0 9 eCommerce Customer Experience KPIs to Start Tracking Today https://www.brightpearl.com/blog/9-ecommerce-customer-experience-kpis-to-start-tracking-today https://www.brightpearl.com/blog/9-ecommerce-customer-experience-kpis-to-start-tracking-today#respond Wed, 27 Oct 2021 06:24:26 +0000 https://www.brightpearl.com/?p=5680 We all want the best for our customers – it’s why we invest so much in customer support and are constantly looking for ways to improve it. We know it has the power to convince an unsure browser or deter a lifelong supporter, which is why it’s so important to get it right.  But how […]

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]]> https://www.brightpearl.com/blog/9-ecommerce-customer-experience-kpis-to-start-tracking-today/feed 0 Why Marketing Attribution Provides Better Insight into the Customer Journey https://www.brightpearl.com/blog/why-marketing-attribution-provides-better-insight-into-the-customer-journey https://www.brightpearl.com/blog/why-marketing-attribution-provides-better-insight-into-the-customer-journey#respond Mon, 06 Sep 2021 07:40:25 +0000 https://www.brightpearl.com/?p=6283 One of the strangest bi-products of the move from brick-and-mortar stores to an online marketplace is the fact we now know more about customers we’ve never met than shop owners of yesteryear could have dreamed of. The main reason is that everyone’s internet-supporting tech also tracks them. Using software like cookies, e-commerce retailers can easily […]

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]]> https://www.brightpearl.com/blog/why-marketing-attribution-provides-better-insight-into-the-customer-journey/feed 0 7 Post-Purchase Tips to Help You Improve Customer Experience https://www.brightpearl.com/blog/7-post-purchase-tips-to-improve-customer-experience https://www.brightpearl.com/blog/7-post-purchase-tips-to-improve-customer-experience#respond Tue, 18 Aug 2020 16:12:04 +0000 https://blog.brightpearl.com/?p=1669   So great news, right? That your prospect successfully converted. Now, while that is exciting, it isn’t enough. It matters that you engage your customers beyond the initial point of sales to a place where they go on to become loyal customers–first to the product and then to the brand. It is crucial for e-commerce […]

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]]> https://www.brightpearl.com/blog/7-post-purchase-tips-to-improve-customer-experience/feed 0 10 Top Tips for Providing World Class Customer Service https://www.brightpearl.com/blog/10-top-tips-for-providing-world-class-customer-service https://www.brightpearl.com/blog/10-top-tips-for-providing-world-class-customer-service#respond Tue, 17 Mar 2020 17:15:24 +0000 https://brightpearl20.wpengine.com/10-top-tips-for-providing-world-class-customer-service/ If you’ve been in business for a few years, then you’ve no doubt got your own tips for great customer service. When you’re working to serve the needs and preferences of customers, you get to learn the ins and outs of what they’re looking for. But there’s a big difference between customer service that’s merely […]

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]]> https://www.brightpearl.com/blog/10-top-tips-for-providing-world-class-customer-service/feed 0 It’s Time to Take Ownership of the Rising Review Culture https://www.brightpearl.com/blog/take-ownership-of-the-rising-review-culture https://www.brightpearl.com/blog/take-ownership-of-the-rising-review-culture#respond Thu, 24 Oct 2019 15:07:54 +0000 https://brightpearl20.wpengine.com/its-time-to-take-ownership-of-the-rising-review-culture/ Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, we conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews. This shouldn’t be a surprise. Most people relate strongly to the […]

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]]> https://www.brightpearl.com/blog/take-ownership-of-the-rising-review-culture/feed 0 How Online Reviews Can Lead To Better Business Results https://www.brightpearl.com/blog/online-reviews https://www.brightpearl.com/blog/online-reviews#respond Thu, 15 Aug 2019 10:20:50 +0000 https://brightpearl20.wpengine.com/how-online-reviews-can-lead-to-better-business-results/ Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers. As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their […]

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]]> https://www.brightpearl.com/blog/online-reviews/feed 0 The Power of Customer Reviews [Infographic] https://www.brightpearl.com/blog/customer-reviews-infographic https://www.brightpearl.com/blog/customer-reviews-infographic#respond Wed, 31 Jul 2019 12:31:38 +0000 https://brightpearl20.wpengine.com/the-power-of-customer-reviews-infographic/ Thanks to technological innovation and behemoths like Amazon leading the charge when it comes to customer experience, it’s now easier than ever for shoppers to turn their backs on you when they’re not happy or satisfied and to share their negative experiences online. As a result, today’s online consumer is increasingly vocal and unforgiving – […]

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]]> https://www.brightpearl.com/blog/customer-reviews-infographic/feed 0 4 Innovative Tactics to Learn More About Your Customers https://www.brightpearl.com/blog/how-to-learn-more-about-your-customers https://www.brightpearl.com/blog/how-to-learn-more-about-your-customers#respond Wed, 13 Mar 2019 11:00:44 +0000 https://brightpearl20.wpengine.com/4-innovative-tactics-to-learn-more-about-your-customers/ Your customers know that they can count on your business for the quality products you provide. They know that they can expect friendly service and a smooth transaction process. However, you may not know much about the customers who depend on you if you don’t have access to reliable and clean data. When you use […]

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]]> https://www.brightpearl.com/blog/how-to-learn-more-about-your-customers/feed 0 Five Ways a Lack of Organizational Collaboration Can Ruin the Customer Experience https://www.brightpearl.com/blog/organizational-collaboration-and-the-customer-experience https://www.brightpearl.com/blog/organizational-collaboration-and-the-customer-experience#respond Thu, 01 Nov 2018 10:44:14 +0000 https://brightpearl20.wpengine.com/five-ways-a-lack-of-organizational-collaboration-can-ruin-the-customer-experience/ Take a moment to sit back, close your eyes and remember your last excellent customer experience. Maybe you had a complaint about an order, and you were able to reach a customer support specialist who either immediately had a solution or rerouted you to someone who did. Or after you purchased an item, you received […]

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